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Outcome Based SellingTM

This forum is dedicated to the discussion and evolution of the most unique shift in thought leadership on successfully selling complex offerings

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68% of IT projects
fail to deliver "On Time", "On Budget" and "Required Functional Outcomes"
Standish Group Chaos Report


CIO's #1 Business Priority for the last 4 years has been  "Improving Business Processes"
Gartner CIO Agenda Report published Feb 2009


Selling IT Things to IT People is no longer a viable approach

Hardware has Commoditised
Software has Commoditised
Technical Services (Instal and Maintain) have Commodotised
Generic Managed Services (SLA Driven outsourced management) has Commoditised
Application Development has Commodotised
Standards have seen "Integration" become significantly easier

So in such a tightly contested marketspace HOW do you create Game-Changing differentiation ?

At The ASPIRE! Group we believe that innovative differentiation is achieved via:

HOW you sell, not WHAT you sell and
HOW you deliver not WHAT you deliver


In short a sales and delivery methodology that is;
  • Truly customer centric
  • Takes an Enterprise Architecture approach
  • Always focuses on the customer's outcome regardless of the lifecycle stage
  • Engages in culture, process and enabling-technology change - not just technology alone
  • Measures alignment to the outcomes continuously
 


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